So how can you save time and money by being a great design client? Follow the tips below.
Do your homework.
When you’re commissioning a design project, get yourself together before the project starts. No designer, no matter how awesome they are, can create the perfect solution if you don’t know what that is.
- Provide examples of design elements you like.
- Communicate design elements you don’t like.
- Know who your target audience is.
- Be specific about what you’re trying to accomplish.
Determine the decision-maker(s).
Nothing is more expensive, time-consuming, and frankly, frustrating than getting to the final revision and getting totally different feedback from someone new to the project.
Before you sign the contract, know who in your company is responsible for communication with the designer, who will review the revisions, and who will give the final sign-off (these people ought to overlap).
Designers LOVE clients who don’t need it yesterday. Besides the boatloads of money you’ll save, it’s less stressful, increases your chances for a more solid solution, and significantly decreases the risk for errors.
Many good designers make great consultants as well because we have an excellent understanding of how colors, fonts, and design styles speak to different personalities. Don’t be afraid to ask us for our professional opinion on how best to reach your audience.
Be honest (and tactful).
Good designers want you to be thrilled with their solution, and we realize that you’re going to have changes. It’s okay. We’re used to it, and it’s all part of the process.
So be honest in your reviews, because it’s often a LOT harder to make big changes further along in the process. Just remember that we’re people, too.
Pay on time.
You know how frustrating it can be when your clients and customers are behind on payment. Don’t be that person.