Have you ever tried to share great information from a presentation or lecture but can’t remember exactly what it was? “Man, I wish I could remember it, but the speaker had some really good information. You really should’ve been there.” … Continue reading
Do you feel like you’ve wasted a ton of money on a website that hasn’t paid for itself in sales? Are you frustrated that you’re on the first page in searches but that doesn’t seem to matter? Are you sick … Continue reading
The beginning of a new year is a time when many businesses, organizations, and non-profits publish numbers about the past year. And you know what? Usually it’s boring. Am I right? How often do you really read the numbers section, … Continue reading
No matter how you decorate your home for the holidays, as businesses we often market ourselves moderately to avoid negative attention from a specific demographic(s). As we have seen, promoting a strong stance can produce great controversy (think Chick-fil-A and … Continue reading
You might be asking yourself, “Why do people bother with such silly customizations? Binder covers, bah.” It’s true, maybe yours just sit on a dusty shelf in a staffroom office or buried in archives. These binders should be clearly marked … Continue reading
An infographic is a graphic visual representation of information, data or knowledge that presents complex information quickly and clearly. The represented information can be almost anything: statistics about a cause or concern an instructional guide an annual report for a … Continue reading
It’s being pounded into our heads now by almost everyone who claims to be an expert in online marketing: “Publish more content.” Well, you know what? They’re wrong. Content overload drives customers away. I’m going to tell you why, and … Continue reading
Website. Blog. Facebook. Twitter. LinkedIn. Pinterest. Vimeo. YouTube. Flickr. Instagram. Redd.it. AAAAUUUUGGGGHHHH! Who has the time and money to manage all of these social media networks? Me neither. So I followed some excellent words of wisdom from one of my … Continue reading
Technology simplifies life and complicates it at the same time, doesn’t it? One one hand, social media, webpages, and the internet make it easier than ever to connect with global partners, customers, and peers. On the other, the internet provides … Continue reading
Regardless of price, if there were one marketing/design thing you could do to improve your business, what would it be? What do you believe it would accomplish? Would it turn contacts into customers? Improve your brand consistency? Update your company … Continue reading
